CRO improvement notes, industry benchmarks, and case studies from HeatMapX — built around real data from Claude Code-native heatmaps.
From what web engagement means to how to get started, explained so anyone can follow along with zero prior knowledge. We cover popup and fixed bar use cases, design tips, and how to combine them with heatmaps and A/B testing.
How the HeatMapX referral campaign works, from both sides: how to hand out codes, where to enter them (the dashboard, not the checkout screen), when the free first month applies, how the credit is paid out, and answers to common questions — all in one article.
A cross-product review of public APIs and data export scope for 10 heatmap/session recording products and 9 A/B testing products — covering paywalls and data granularity. This research report classifies each company into three tiers based on the question, "Can you always take your own data out?"
Step-by-step guide to connecting Claude Code to the HeatMapX MCP server: issue an API key, run one command, then ask things like 'which page has the worst scroll depth?' or 'who's winning my A/B test?'. Troubleshooting included.
Three ways to add heatmap tracking to WordPress — theme header settings, a code-insertion plugin, or editing header.php directly — starting with the simplest, no-plugin, one-line option. Includes what to check to confirm it's actually working.
How to add heatmap tracking to a Shopify store — no app install needed, just one line of code in theme.liquid. Covers backing up your theme before editing, why checkout pages aren't tracked, and how to confirm it's actually working.
Step-by-step guide to installing HeatMapX heatmap tracking via Google Tag Manager (GTM): a Custom HTML tag with an All Pages trigger in 5 steps, a checklist for when the tag doesn't fire, and how to let Claude Code walk you through it.
From the basics of what A/B testing means to how to actually get started, explained so anyone can follow along with zero prior knowledge. We cover the elements people commonly test, a 5-step process, common beginner pitfalls, and how to pair it with heatmaps.
We investigated why the dashboard took several seconds to load, and traced the cause to round trips between our Vercel functions (US) and Supabase (Tokyo). By pinning the region and parallelizing queries, we dramatically improved perceived performance.
A breakdown of two commonly confused A/B test settings — "traffic allocation" (the share of visitors included in the experiment) and the "A/B split" (the ratio between A and B). Separating these two concepts lets you test correctly while keeping risk in check.
How do you safely render a user's external site on your own origin for the "post-change preview" in an A/B test? We share the combination of SSRF protection, external JS removal, CSP, and iframe sandboxing — plus a real-world sandbox pitfall we ran into.
What's the difference between heatmaps and A/B testing, and how should you use each one? This article clearly explains the difference in roles between heatmaps, which "find problems," and A/B testing, which "verifies fixes," along with the right order to use them in.
Do you think you need a paid tool to start A/B testing? Here's how to get started with no-code A/B testing — just paste one tag, no coding, and no credit card required.
When designing an A/B testing feature, should "the share of visitors included in the experiment (traffic allocation)" and "the split between A and B" be combined into one setting, or kept separate? We share why we followed industry standards and separated the two, along with the design reasoning behind it.
From Optimizely to PostHog — a June 2026 research report covering features, pricing tiers, billing models, and technical approaches across 8 major A/B testing tools. Includes the wave of industry consolidation and the state of WordPress support.
From a single-page dump to a 5-page sidebar layout. Sticky sidebar coexistence, shared CSS Grid template, Coming Soon patterns, and a single i18n dictionary shared between the LP and the dashboard — built in 2 hours with Claude Code.
How we rebuilt the HeatMapX dashboard from scratch in a single day using Claude Code — covering Tailwind v4 dark mode, CSS Grid tabular alignment pitfalls, and what 16 design iterations actually looks like.
Paste one tag to get started. Connect your AI, such as Claude, to go from analysis to improvements in a conversation. No credit card required.
