New Web Engagement Feature — Deploy Popups & Fixed Bars Without Code
- web-engagement
- popup
- bar
We've added Web Engagement to HeatMapX. Once a heatmap has shown you where visitors look and A/B testing has helped you optimize the page, the next step is to prompt visitors to take action directly. Web Engagement lets you display popups and fixed bars on your site to drive clicks, sign-ups, and conversions.
No technical expertise or code required. You can use it right from the same screen where you set up heatmap tracking with a single tag.
Image-Based Creatives
- Popups: Create image popups that appear in the center of the screen, after scroll, or on exit intent. Upload separate images for desktop and mobile.
- Fixed bars: Place a persistent banner at the top or bottom of the page. It stays visible as visitors scroll.
Both support a link URL — clicks navigate visitors to any page you choose.
Choose When to Display
Pick from four trigger types to control when your popup or bar appears:
- Exit intent: When the cursor moves outside the browser window (about to close the tab)
- Scroll depth: When the visitor scrolls past a specified percentage of the page
- Time delay: A specified number of seconds after page load
- Immediate: As soon as the page loads (the default for fixed bars)
Control Display Frequency
Avoid showing the same creative repeatedly to the same visitor:
- Once per session: Show only once during the same visit
- Once every N days: Don't re-show for a specified number of days
- Every pageview: Show on every page load
Built-In A/B Comparison
Create a single variant to deploy to all visitors. Add more variants and it automatically becomes an A/B comparison — see which creative drives more clicks, backed by real numbers.
Performance Metrics
Each campaign tracks the following metrics:
- Impressions: Number of times displayed
- Clicks: Number of times clicked
- CTR: Click-through rate (clicks ÷ impressions)
- Closes: Number of times the close button was pressed
Pricing
- Free plan: Up to 1 running campaign
- Lite plan and above: Run multiple campaigns simultaneously
Scope of Impact
Web Engagement uses your existing tracking tag as-is. No additional tag installation is required. You can get started without registering a credit card.